Let Wizard of Ads Partners Grow Your Biz: in Paducah, KY Sept. 19, 2011

GO SEE THE WIZARDS WHILE THEY’RE ON THE ROAD

Women draw eyes when they…

Model in Autumn color palette makes sweater more appealing to buy

…wear the right colors.

It is not often that I come across an image of a woman wearing the “right colors.” I don’t know why that is.

However, this Brooks Brothers Women ad on their homepage appears to show a model, with a warmer palette of eyes/hair/skin.

And in color palette jargon, her season is warm and probably an Autumn.

This sweater knit suddenly more appealing, but not for my wife, b/c she’s a cool palette. But because…

…this color navy brightens her face.

Insult Technique

Rush Limbaugh is called names, plus he's a name-caller.

George Mason University has a review of various propaganda techniques, and name calling is below:

Name Calling: Propagandists use this technique to create fear and arouse prejudice by using negative words (bad names) to create an unfavorable opinion or hatred against a group, beliefs, ideas or institutions they would have us denounce. This method calls for a conclusion without examining the evidence. Name Calling is used as a substitute for arguing the merits of an idea, belief, or proposal. It is often employed using sarcasm and ridicule in political cartoons and writing. When confronted with this technique the Institute for Propaganda Analysis suggests we ask ourselves the following questions: What does the name mean? Is there a real connection between the idea and the name being used? What are the merits of the idea if I leave the name out of consideration? When examining this technique try to separate your feelings about the name and the actual idea or proposal (Propaganda Critic: Common Techniques 1).

Seven Signs of a Mediocre Copywriter: what he doesn’t talk to you about, or what he DOES

1.      He doesn’t define what you can expect from his ad copy &/or your entire campaign

2.      He doesn’t help you develop a time horizon for when you can see response to your campaign

3.      He doesn’t thoroughly investigate:

• your passions (there’s glittering generalities here)
• your business (there’s branded bits here)
• or your local market (there’s a total number of dollars available here)

4.      He doesn’t ask you questions that sting (pointing out inconsistencies/mass misunderstandings, etc.)

5.      He doesn’t suggest offers you’ve never thought about
6.      He doesn’t require some form of measuring your response
7.      He DOES guarantee specific results to your ad or to your campaign

Is a Journalist’s Last Name on DrudgeReport.com as Meaningful as an Entertainer’s First Name in Hollywood?

http://politi.co/qHaCU3

Here’s 7 General American Similes To Use Somehow (includes JFK, YouTube & Martha’s Vineyard)

1. Some people are rude as JFK’s Air Traffic Control.
   
2. It’s more crowded than the Men’s Restroom at halftime.
3. It was dirtier than a gas station bathroom.
4. This whole process is slower than a buffering You Tube video.
5. He’s elitist as Martha’s Vineyard.
6. She’s just as quiet as a bookshelf.
7. His hands were redder than a ripe strawberry patch.